Why do you need SEO?

25/11/2012 17:17

You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful.

That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating.

A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response.

People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO.

Those questions and issues are addressed in this article – beginning with the most compelling reason  why buying SEO is such a good idea.

The rest of the article ....